Marketing Department

The Marketing Department is the creative voice of the Student Council. We aim to keep the campus connected, informed, and engaged. Whether it’s a major party, an important academic update, or a new club initiative, we make sure the message reaches every student. We manage the Fachschaft’s public image, ensuring that communication is clear, consistent, and visually appealing. Our mission is to foster a strong sense of community through engaging digital and physical content.

What We Do #

Social Media & Digital Presence #

• Manage and curate content for official social media channels, including Instagram and LinkedIn.
• Engage with the student community through stories, direct messages, and interactive posts.
• Monitor digital trends to keep the Fachschaft’s online presence relevant and engaging.

Content Creation & Design #

• Design high-quality graphics, posters, and digital assets for events and announcements.
• Capture the best moments from campus events to keep the memories alive (e.g., Semester Opening, Freshers’ Week).
• Edit and produce video recaps and promotional reels.
• Ensure all visual materials adhere to the TUM and Fachschaft Corporate Identity guidelines.

Event Promotion & Merchandise #

• Collaborate with the Events and Clubs departments to create effective promotion plans for their activities.
• Coordinate and manage the sales of student merchandise (hoodies, T-shirts, mugs).
• Coordinate the distribution of physical print materials, such as flyers and stickers, around campus.

Strategic Planning & Support #

• Analyze social media insights and engagement metrics to optimize posting schedules.
• Develop long-term marketing strategies to increase student participation in council activities.
• Support student clubs by providing design templates and promotional advice.
• Manage the external public image of the Student Council toward partners and sponsors.

Evaluation & Quality Management #

• Collect systematic feedback from participants after events and major campaigns.
• Analyze survey data and engagement metrics to identify strengths and areas for improvement.
• Translate and implement feedback into actionable insights to refine future planning and ensure continuous growth.

Do you want to get creative? #

Join the Marketing Department #

We are always looking for creative minds to expand our reach. If you have skills in graphic design (Canva/Adobe), photography, video editing, or copywriting, we would love to have you on the team. It is a great opportunity to build your portfolio while shaping campus life.

Additionally, you can help us gather feedback after events, evaluate the results, and implement strategic improvements to ensure our initiatives constantly evolve. Whether you are an artist or a strategist, there is a place for you here.

Contact #

• Location:
    Student Council Room (B.0.20, Open Space)
    Weipertstraße 8 - 10
    74076 Heilbronn